Sequoia Healthcare District PR Campaign
(Could this be Election related?)

MEMORANDUM

Sequoia Healthcare District
170 Alameda de las Pulgas
Redwood City, CA 94062
650-367-5708
Fax 650-482-6056

TO:        Jack Hickey
FROM:    Janeene Johnson
DATE:       September 21, 2004
Following is the letter agreement which Frank Gibson signed with Fineman PR. Also Stephani said you inquired about the newspaper cost of the Letter to the Community.
ANG Newspaper    $1,845.27
Weekly Almanac        $574.00
Daily News                 $540.00
                               $2,959.27
Other newspaper invoices related to the Letter to the Community have not yet been received.

NOTE:   Janeene Johnson served as Secretary to the District under CEO Frank Gibson.  Stephanie Scott was retained by Gibson after Ms. Johnson left her position.  Ms. Scott replaced Gibson as CEO.   Now, it appears that Ms. Johnson is performing services for the District once again. 

FINEMANPR)))
330,Townsend Street • Suite 119 -sin Francisco, California 94017     ILL 415-392-1000 FAX 415- 392-1099    www.finemanpr.com
June 24, 2004

Mr. Frank E. Gibson Sequoia Healthcare District 170 Alameda de las Pulgas, #100 Redwood City, CA 94062-2799

Dear Frank:

Per our phone discussion, Fineman PR will begin working with Sequoia Healthcare District on a "time and materials" basis for the purpose of completing projects that will professionally help inform, educate and respond to the local community about the District's role as a public advocate for healthcare in the District and, its direction, its point-of-view and about new developments in which it is involved.

Our work will involve outreach via communications with the public and news services, placements of "Letters to the Community," newsletters and, potentially, other direct mail and collateral pieces. Other options, while not currently assigned, may include (but are not limited to) White Papers, FAQs, presentation materials, Web site and email communications, event and meeting planning, and speaking engagements. We will work with the District CEO for assignment content and budgetary approval.

Our understanding is that we are to begin work, immediately, on a newsletter for distribution to the community and the first of a Letters program that will be placed in the local media (TBD). For all specific assignments, such as the newsletter, we will estimate costs, based on our hourly rates and known expenses, for your approval. Our hourly rates, as we proposed and discussed previously, are:
•    President/Creative Director     $250/hr.
•    Vice President                         $225/hr.
•    Account Supervisor                 $175/hr.
•    Sr. Account Executive             $150/hr.
•    Account Executive                   $135/hr.
•    Account Coordinator               $100/hr.
•    Administrator                           $ 50/hr.
Per our conversation, please remit $5000 along with a signed copy of this letter. This will allow us to begin work immediately. You will receive on a monthly basis an invoice describing services and billable hours.
We thank you for your confidence in selecting Fineman PR for your professional communications needs.

Sincerely,

Michael Fineman, President

Signature of Approval to begin work (signed but not dated - since Gibson retired on June 30,2004, it had to be pre-July)
Frank E. Gibson,    CEO
Sequoia Healthcare District

Disbursements made as of May 10, 2005 to Fineman PR